This paper will provide a foundation of current research, why I have been drawn to explore this topic, and what this research will add to the current literature. In this final paper for course DYNM668, I will lay out the framework, theoretical underpinnings, and research objectives for my qualitative research study which aims to understand the young millennial experience at work. It is also possible to consider consumer behavior as to how consumers will make decisions to use their assets (money, time, effort.) related to the purchase, and use of goods and services to satisfy individual needs. Consumer buying behavior is the totality of actions that consumers reveal in the process of exchanging products, including investigating, purchasing, using, evaluating and spending on goods and services. As a result, research into online buying behavior is an essential topic that is attracting increasing attention from firms in the sector. During a difficult epidemic, the rapid advancement of technology has made internet purchasing a popular trend that provides advantages such as time, location, price, and epidemic preventive benefits. When it comes to offering tremendous benefits to consumers, online shopping is becoming increasingly popular and competing with direct transactions. Support from online shopping channels is one of the most important variables influencing Vietnamese people's online purchase intentions, and their spontaneous and ongoing buying behavior. This school is valued at 8 billion dollars. In Vietnam, it is estimated that over 40 million Vietnamese people would have participated in online shopping by the end of 2019, with each individual's expenditure on e-commerce estimated to be 208 USD in 2018, leading to the market entering a new era. Online shopping is more popular than ever as governments worldwide close businesses and implement social separation for months to avoid the spread of the coronavirus.
The Covid-19 epidemic will have a significant influence on e-commerce trends. Consumers have steadily transitioned from traditional "go to the store and see it in person" shopping through e-commerce channels (online shopping or online shopping).
Economic development will lead to an increase in people's shopping needs, especially internet shopping behavior. With the advancement of modern science and technology, and the critical role of the internet, there has been a significant shift in consumer buying behavior around the world, and Vietnam specifically.
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